BAO Coffee Packaging

Using door frames and window frames to create enframed scenery. Look out of doors and windows, those real picturesque views on landscape scrolls and hanging scrolls, orchid fans, or nature albums, are all presented in front of you. Using the frame to capture the view, and the view would be framed; thus the frame and the view would be inseparable and integral. Enframed scenery is the design concept for the standard coffee roasting. Look outside and you’ll see those elegant coffee branches and leaves. Coffee comes from the west, and the window grill comes from the east. Beneath the eastern elegance stand the western coffee branches. The two integrate harmoniously and complement each other. And this is exactly the unique spirit and taste that roasting coffee aims to bring to coffee lovers.

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Packaging for Bao Coffee

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Art direciton : Yi-Hsuan Li 李宜軒
Visual design : Yi-Hsuan Li 李宜軒
Bao Chinese Typography : Bohan Shih
Client : Bao Coffee
Photographer : Shengyuan Hsu(Link)
Date : Nov. 2017

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