A dental branding design combined with the images of a flower and molar tooth
In the design process, we utilize the top view of a tooth as the main structure; later the lines converge and form a logo that looks like a flower and a tooth. Its graceful lines represent the core service principles of Longwood Dental— be meticulous, professional, and gentle. The brand name “Longwood” derives from Harvard Longwood Campus; thus, we design the characters based on the branch features of the conifers, which form the green canopy of the campus. The strokes are in different degree of thickness to present conifers’ distinctive structure. We also add this feature to the logo, creating an overall consistency and equilibrium.