Art direciton : Yi-Hsuan Li
Visual design : Yi-Hsuan Li
Client : Presto cosmetics ( Korea / India)
Presto is an expression used by magicians when they perform surprising magic tricks; it indicates a sudden appearance of something as if by magic. We take this concept as the brand name to symbolize the significant effects of the product, and to bring in the brand a magical, narrative sense. Designing the logo, we use a magician’s familiar trick: the hat-trick, pulling a rabbit out of a hat. We have a rabbit, a top hat, and flowers, along with delicate letters to enrich the details and vision in the logo. These delicate elements have also become images that extend the brand’s style. Rearranging and redesigning those elements, it creates kaleidoscopic scenes, and can be applied to different design products, which makes the brand even more consistent and steady. The letters inside the logo are so elegant; their structures extended from the circle logo, their strokes smooth and delicate, adding more sense of multi-levels to the view. We choose the passionate orange color as the main color, with the simple black and white color, to form a contrast scene, to increase the brand’s impression, and to present the extraordinary aesthetics from the brand.