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The Bootleggers List 2017

 
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The Bootleggers List 2018

Homepage
https://thebootleggerslist.com/

Art direciton : Yi-Hsuan Li 李宜軒
Visual design : Yi-Hsuan Li 李宜軒
Naming Concept Director : Kai-Hsiang Ho
Client : The bootleggers list 
Photographer : Shengyuan Hsu(Link)
Card board sit designer: Ta-Chung Liu(Link)
Printer: Wei-Yang Printing Enterprise Co.,LTD
Date : Nov. 2017

 
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Design concept

The bootleggers list marks mystery and classics. The logo, featuring a man posing shush, implies the secrecy of the brand: please keep it low-key and do not publicize. Classic is the main style. Utilizing line segments as key vision to create a delicate style. The elements of line extend to related design products, such as websites and advertisements, making the whole project steady and consistent. We choose gold as the embellishment color, deep blue as the brand’s main color, for it brings out the steadiness and classic within the brand. On booklets, we arrange blue and black to form the elegant fashion and to build a high-qualified, professional brand image.

設計說明 

The bootleggers list整體設計以神秘及高級經典作為主軸,商標圖形以一比安靜手勢的男子作為品牌的logo,暗示著品牌為私家秘辛,請低調勿宣揚。設計風格以高級經典為風格導向,主視覺利用線條的分割及排列營造細緻的風格,線條的元素衍伸至相關的設計品,例如網站、宣傳文宣等,讓整體更有一致性。品牌色彩選用帶有沈穩 經典的深藍色為主色調,金色為點綴色彩,在印刷品上,藍黑色彩規劃讓風格更加高雅精緻,傳達出高端、專業的品牌意象。

 
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Website Design Concept

The Bootleggers List, a group of anonymous night owls who have visited and reviewed more than 100 cocktail bars in Taipei. The goal is recognizing the amazing mixology scene of Taipei. The mission is to promote and encourage the many professionals who make the Taipei nightlife such a pleasant experience. Therefore, I design a website basing on the mobile user to promote this brand .

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Branding Introduction

Similar to what “Michelin stars” are for restaurants - “The Bootleggers List” is a service selecting and ranking the best bar for the cities of Taipei, Singapore and HongKong. 
We just select limited bar the the bar lover.  

品牌介紹

The Bootleggers List 由一群專業、秘密的酒品鑑定人員組成,團隊低調的拜訪了超過100間位於臺北的酒吧,去蕪存菁後,評選出2018年度的10間最佳酒吧。團隊的目標為提供台北旅客、在地人一組最棒的口袋清單,推廣更好的品酒經驗。評鑑標準為酒吧的酒品品質、調酒師的互動以及酒吧內的舒適度等,每一年我們都會更新一次清單提供給酒水愛好者。

 
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Naming Story

In the Prohibition Era, bootlegger was used to refer to those who smuggled illicit wine or brewed liquor on their own. The name has its mysterious and rebellious color. Extending its original meaning, we decide to name the brand “The bootleggers list.” We hope to provide a rare and secret feeling to the public, just as the feelings people had in the Prohibition Era, when the liquors were so hard-earned. Every item on this list is a precious treasure from meticulous planning.

命名故事 

bootlegger為禁酒令時的走私酒販者或是私家釀酒之人,名稱帶有神秘、反骨的意象。 延續了bootlegger名稱上的意涵,我們將此品牌命名為The bootleggers list ,希望呈現給大眾一種難得、私藏的感受,就像是禁酒令頒布時期,酒品得來不意的感受,每一筆清單上的內容都是經過縝密規劃所得的珍貴資料。

 
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Other Details

Printing Details : Card board
Color: Foil stamping 燙金,四邊刷金邊
Paper: 琦美紙 ftc 2418
Size: 210 mm X 160 mm
Printer:Wei-Yang Printing Enterprise Co.,LTD

Product Design Details:
Designer: Ta-Chung Liu(Link)
Wood: 柚木

Printing Details : Flyers
Color: 單色黑
Paper:
Size: 90mm*285mm
Printer:Wei-Yang Printing Enterprise Co.,LTD

Printing Details : Businesscard
Color: Foil stamping 燙金
Paper:琦美紙 ftc 2418
Size: 90 mm X 54 mm
Printer:Wei-Yang Printing Enterprise Co.,LTD