Xiamen Hillson Fang Textiles Co., Ltd focuses on the manufacture and development of fabrics. Its logo is designed upon the simplified Chinese character, Fang (丰). Added the concept of criss-cross pattern in fabrics, the cross strokes of Fang make it a unique feature of the brand logo. The design not only correlates the product but the brand itself. To make it more flexible for the brand, we use the logo as the base, and produce a highly-applicable image. Large amount of Fang elements are like the microscopic structure of textiles, to highlight the image of weave. As for coloring, we use blue color to add to the sense of professional specialty of the product. We use different blue gradient vectors and apply hot stamping methods to emphasize an even better sense of elegance after the brand upgrading.